The Brewers Fayre Bonus Club was a loyalty program that allowed members to earn points when dining at participating Whitbread-owned restaurants, including Brewers Fayre and Beefeater. Points could be redeemed for free meals, discounts, and special offers, making it appealing for regular guests.
However, the Bonus Club has been discontinued and replaced by the Lightspeed Rewards program. Customers are no longer able to register or earn points under the old scheme. Understanding the transition helps former members navigate the new system and maximize current benefits.
"Look at payment speed and table limits, not only the headline bonus. A smaller offer with clear wagering often beats a large one you cannot finish."
The Brewers Fayre Bonus Club allowed diners to collect points for every pound spent on food and non-alcoholic drinks. Members received a card or app-based account to track points, with 500 points equaling a £5 reward. The program encouraged repeat visits and offered birthday treats and exclusive deals.
Registration was free and could be done online or in-restaurant. The club was popular among families and frequent visitors. Points expired after 12 months of inactivity, so regular use was necessary to maintain value.
Whitbread replaced the Bonus Club with Lightspeed Rewards to unify its loyalty offerings across brands like Premier Inn and Beefeater. The new program integrates hotel stays and dining, offering broader rewards. Existing Bonus Club points were transferred or expired depending on timing.
Lightspeed Rewards uses a digital wallet system, allowing users to earn and redeem rewards via the app. While the structure is different, the goal remains customer retention through personalized offers and incentives for combined stays and meals.
The Brewers Fayre Bonus Club is no longer active, so registration is not possible. While it provided tangible value for regular diners, its discontinuation means customers must now use Lightspeed Rewards for future benefits.
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